SmallBusinessNewz

Every small business should have business cards. If you don't have one, you're missing out on an important marketing tactic. This applies to both Brick and Mortar businesses as well as online businesses.

However, it takes more than just having one printed up to achieve effectiveness.

The proper info

Take some time and think about what information you really want to include on your card. It may seem obvious at first: logo, address, phone number, website, email address, slogan. But traditionally, business cards are not very big, and you may be surprised at how fast you can run out of room. This is where design elements really come into play.

Design

Now if you have a designer on staff, you will probably want to let them come up with some concepts for your card, unless you personally have a history in design. This can even include a web designer, because chances are, they have taken general design classes and have honed their skills over time.

Design is crucial to an effective business card. You want to have a design that catches the eye, yet still manages to get all of your important information in. This can take some maneuvering.

You also have to decide on whether or not to use both sides of the card. Generally, it will cost you more to have them printed if they are double-sided. It will also cost more the more colors you use. You will want to keep these factors in mind before handing over your final design to the print shop.

Handing them out

There's no bigger waste of money than a stack of business cards that haven't left your possession. A common tactic for brick and mortar business owners is to leave a tray of cards at the front desk or check-out area for people to grab as they leave. Niche conferences, conventions, and trade shows are other good places to give them out.

You should always carry a few with you no matter where you go. You never know when an opportunity will arise to find a potential customer. You may be having a conversation at a party and discuss what it is you do for a living and another person just may be interested in your business.

You probably already have a business card. It may seem like common sense, but pull it out and take a look. If someone handed your business card to you at a party, would you be inclined to follow up on it? Be honest with yourself. It may be time to try a different design.

What tactics do you use to earn business from your cards?