SmallBusinessNewz

If your demographic happens to fall into the younger age brackets, it could be time to see what your local newspaper can do for you with online advertising. Newspapers eagerly want to offset their print losses with online revenue, which might represent a good deal.

The readership for online news has skewed younger as more people choose the browser rather than the paperboy for delivering information. A report from comScore Plan Metrix showed 18-44 year olds consumed a lot of news, just not from print.

But even the heaviest print readers, as well as those who don't read papers at all, still head online for news. "Both the heavy print newspaper readers and the non-readers show similarly heavy consumption of print news brands online, which suggests that print news sites are not merely an extension of their offline brands but have a stand-alone brand presence in the online world," said comScore.

Yahoo, Google, and a consortium of four big newspaper publishers compete for online advertisers. It's worth a call to the local paper's ad department to find out what they can offer you to get your small business in front of local online readers.