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Top News Archive
Showing Your Customers That They're Important
By Chris Crum - Fri, 05/16/2008 - 2:38pm.
I've been writing a lot lately about treating customers right because I feel that a business that can put themselves in the shoes of the customer, will better be able to serve their own, and ultimately get more business as a result. I also think we can all identify with how customers are treated, because we're all customers it one capacity or another. Everybody is a customer to someone.
Study: Rebate Checks To Send $42B Into Economy
By Doug Caverly - Fri, 05/16/2008 - 1:17pm.
Ask anyone: it's so, so nice to receive that $600 tax rebate check. And it's so, so easy to start comparing the $600 to the price tag of whatever random product or service you want most. But a new report indicates consumers may not try to send the money on to small businesses.
Avoiding Customer Deception
By Chris Crum - Fri, 05/16/2008 - 9:14am.
Perhaps deception is a strong word, because I don't think that it is always intentional, but misleading customers is just not a smart move if you ask me. Be up front with them and you will earn trust, and trust will earn you repeat business. You will not earn trust if upon checkout the customer learns about hidden fees or something. Hidden Costs
Keep Your Customers Comfortable
By Chris Crum - Thu, 05/15/2008 - 1:21pm.
Here's a question for the brick and mortars. Are you providing a comfortable environment for your customers? TemperatureAs we get closer to the summertime, heat is going to become more of a factor for the comfort level of your customers, not to mention yourself and your employees. Keeping your store at a reasonable temperature may not seem like a huge factor in the buying process, but I think many customers would disagree.
SBA Loans In Short Supply
By Doug Caverly - Thu, 05/15/2008 - 1:03pm.
Want still more evidence that the economy is squeezing small businesses? Unfortunately, the Small Business Administration is able to supply it. It seems that, compared to last year, the SBA is making significantly fewer loans.
What About Sales/Marketing Frustrates You the Most?
By Chris Crum - Thu, 05/15/2008 - 9:15am.
What is the one aspect of sales and marketing that drives you absolutely batty? The one thing that just really frustrates you so much, you all but abandon hope of business growth?
Help Out the School Team, Get Some Advertising
By Chris Crum - Wed, 05/14/2008 - 1:59pm.
Since I've been talking about offline advertising tactics today, I'll follow up with this idea. Extracurricular activity programs at schools (especially high schools) are always in need of funding.Fundraisers are held all the time for all of the different high school sports, the yearbook, etc.
Internet Myths Revealed Part Two
By Abby Prince - Wed, 05/14/2008 - 1:50pm.
We previously discussed and exposed Justin Kitch’s first 5 myths concerning the Internet and business. Although we’re not trying to take over the MythBusters’ job, we do want to expose these to you in order to benefit your business.
Build A Better Customer Survey
By Doug Caverly - Wed, 05/14/2008 - 11:20am.
Imagine having a perfect transaction with another business. Then, the next day, your dinner gets interrupted by a company rep calling to give a 15-minute survey about your experience. We'll assume you're not one of those pests, but there are still some things to consider when creating customer surveys.
6 Places to Leave Your Stamp OFFline
By Chris Crum - Wed, 05/14/2008 - 9:48am.
I posted an article a while back about places to leave your stamp online, but what about places to leave your stamp offline? Obviously you can purchase advertising space in newspapers, magazines, radio, television, etc. But lets face it, paying for ad space can get pricey, so let's look at a few cheaper ways to brand your business away from the computer, because shockingly, some people still don't spend their entire day on the Internet.
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