Many businesses benefit from the small one started by entrepreneurs. Technology companies seek ways to cater to small business needs; Microsoft and Google do so, as does long time tech firm HP.
HP possesses a distinct interest in small businesses, as it manufactures PCs and printers. Positive outreach toward potential customers in an industry with razor-thin margins gives HP a chance to build a relationship.
Education serves as one way to reach out to small business owners. As part of the HP Learning Center, the company offers several free online courses, one of which caught our attention: Taking Your Small Business Online.
HP said it will cover the reasons for starting a site, basic components it will need, building and designing the web presence, and maintaining it on an ongoing basis.
We advocate an online presence for a few reasons. Major Internet companies have a vested interest in making one's business easy to find, especially in the growing markets of local search and the nascent mobile search sector.
Keeping pace with the competition, or leaving them behind by stepping up with a website, helps with marketing efforts. A carefully collected and managed email list of interested customers opens up a new avenue for advertising to them, and giving them an online destination for their curiosity.
A prudent small business owner will want to take advantage of whatever life seems willing to hand out, and some free lessons at going from brick and mortar only to adding a digital complement should be useful.
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Comments
So Where's Your Website?
With the economy going the way its going any brick and mortar business should be thinking about implementing an online site. Plenty of thought should go into it first though such as getting to know your competition, keyword branding, implementing e-mail campaigns and so on. There are many online tools for this.
So Where's Your Website?
Whilst I agree with most of this article I believe a poor looking website is better than none, provided it has good content and is honest. My website was done by myself and is very basic with poor looks however I am getting plenty of work from it, which is why I haven't had time to re-vamp it. A website takes a long time to get into the search engines so the quicker it is up and running the better.
I am getting my site professionally done now though, hopefully within a couple of weeks.
So Wheres Your Website?
There is realy one big dillema, to make website using pro company or to use website builder and make site yourself. Both sides have pro and contra. Website builder help You to make site fast and to maintain it fast and daily. Cost is also lower. But, You must have daily time for it.So instead of doing other things,You will find YOurself making YOur website using website builder and learning how to make optimization, seo, linking etc. Knowledge that YOu gain in that process will have wider impact on Youur business generaly.SO this is :low cost, more effort and better way!!!
www.ebbdynamics.ba
Miroslav
SB Websites
The undeniable fact is that more people are looking for products and services they need by going online instead of using the Yellow Pages as in the past. Unless you have a "closed" customer base - where you are locked in with an ongoing, never-ending stream of customers using your business - the decision to NOT have a website is essentially a decision to restrict the growth (or viability) of your business.
Having a clunky-looking site probably is better than having none at all, but with all the tools and developers out there now, there's really no reason to have your site look like it was built by a teenager who got bored and never finished it. (Something that several of my <a href=""http://www.netgreenconsulting.com/websites.html"> website design</a> customers have experienced prior to getting help.)
David G.
Where do you end a site?
It always happens to me. When I feel I have a site to start working with on line, there are two possibilities:
1º If it works, I don't have real time to improve it
2º If it doesn't work, I don't want to loose time improving it
So, when does it end?
So where's your website
I agree entirely with the original post asa solo web designer I sometimes find it hard convincing tradesmen who still get clients by posting leaflets through doors that time is running out for them in terms of future business unless they act now, another problem is the perception that only large companies can afford web design. I have instigated a low cost option which is basically 99.95 for 4 pages which is more than the average joe needs when he or she first starts.
Des
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