SmallBusinessNewz

Observation number one: lots of people make spelling mistakes. Observation number two: people try to search for information but may spell their search terms incorrectly.

One needs look no farther than the Typo Hunt Across America blog to see how commonly spelling errors happen. People make these mistakes, but the adept small business owner can profit from them.

The OnlineMarketerBlog argued that typos should be part of the online ad strategy:

If you think potential customers always spell your company’s name correctly, you are sorely mistaken. Are you bidding on misspellings or are you letting all of those customers slip through your fingers?

To see the power of the misspelled word, try searching for your business with a letter omitted or added. Do you find a competitor there instead? What about the advertising?

Results for a typo may pull a legitimate customer, albeit one that can't spell, away from your business. The typo gives one an extra chance to pull in a visitor who could otherwise be missed. Those odd spelling could be worth a little bit of one's ad budget.

There is another good way to see the power of the typo in action. Visit eBay and search for things like "emrald" or "daimond." You may be surprised at the results.