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Comments
Give Your Customer Something Extra
Chris,
Your article highlights something that I think we all know but usually overlook. I always want to treat my customers well, and usually give them some feature or small service at no charge. Since my website design business provides a service instead of a concrete "thing" to deliver, I overlooked the marketing potential of mailing out a little something. While my "free add-ons" are good for keeping customers coming back, they don't have the potential to bring in new business like the stickers from Fright-Rags.
Thanks for your (as always) valuable advice.
John
RE: Give your customer something extra
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