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Top News Archive
Small Business Marketing Unleashed Again
By Chris Crum - Thu, 08/28/2008 - 1:09pm.
Back in April, we covered the Small Business Marketing Unleashed conference in Houston, and came away with a lot of useful advice from some professionals like Stoney deGeyter, Matt Bailey, Jennifer Laycock, Matt McGee, and others.
Toll-Free Numbers Work For Some Small Businesses
By Doug Caverly - Thu, 08/28/2008 - 11:29am.
Clubs that have cover charges do okay, and people pay thousands of dollars to sit with celebrities and presidential candidates. Consumers don't want contacting you to cost them, however, so toll-free phone numbers are something small businesses might want to get.
Want to Boost Your Readership?
By Chris Crum - Wed, 08/27/2008 - 1:26pm.
Article marketing can be one of the most effective forms of Internet marketing, whether you write for established publications, have your articles syndicated across content networks, or simply maintain your own blog. The strategy is worthless however, if you can't keep the readers' attention. On the Internet, attention spans are shorter than anywhere due to the sheer amount of options for obtaining information. Tips for Capturing Reader Interest
Tips On Corporate Blogging From Matt Cutts
By Doug Caverly - Wed, 08/27/2008 - 11:29am.
Within the search engine optimization industry, Matt Cutts's name is synonymous with Google. He's an engineer who goes out of his way to discuss new features and corporate policies, and audiences have responded well to his tips and tone. So new advice on "company blogging" from Cutts seems worth mentioning.
Befriending the Customer
By Chris Crum - Tue, 08/26/2008 - 1:11pm.
People usually tend to trust their friends and families more than anybody else in the world. While there are no doubt exceptions to this rule, wouldn't it be a smart move to get as close to the customer as reasonably possible (without getting creepy about it).As James Nemley says in his article about increasing your referral business, "See your clients NOT as just mere 'business', but as a budding friendship."
Small Business Optimism Rises
By Doug Caverly - Tue, 08/26/2008 - 11:30am.
August is a nice month. Temperatures seem more bearable, kids are going back to school, and, at least this year, the economic outlook of small business owners is heading up.
Sandy Baruah Becomes Acting SBA Administrator
By Doug Caverly - Mon, 08/25/2008 - 11:59am.
The government's slow, and as a result, Sandy Baruah still hasn't been confirmed (or completely rejected) as a permanent head of the Small Business Administration. He has, however, been granted the title of "acting administrator."
Website Content Tips
By Doug Caverly - Fri, 08/22/2008 - 10:05am.
Henry James was an excellent writer. Even when his stories centered on less than exciting subjects, the rich language made everything worthwhile. But if you emulate his style on a business website, potential customers will probably wander away, and Jon Wuebben has some tips about what might be more effective.
Study: A Focus On Family May Boost Business
By Doug Caverly - Thu, 08/21/2008 - 11:29am.
In Lexington, Kentucky, every television commercial for a certain furniture shop and at least one car dealer features the owners' families. The relatives are bad actors and not particularly pretty people. However, it turns out that this focus on family might be a good way to boost business.
Big Businesses Can Now More Easily Pretend to be Small
By Chris Crum - Thu, 08/21/2008 - 11:15am.
It's amazing how often these stories keep popping up. Granted, the source is always the same - the American Small Business League (ASBL), and they clearly have an agenda. That agenda seems to be a pretty noble one as far as small business is concerned though, and if no one else is highlighting what is going on in the government with regards to small business contracts, we'll be all ears of what the ASBL has to say about it.
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Don't Worry, I'm Still Here.When this blog was started, I intended to write on it about every day, but latley I have been spending more time writing for WebProNews in addition to my SmallBusinessNewz articles. So if anyone...
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