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Are Your Business Hours Reasonable?


Do your customers at least know what they are?

Over Memorial Day Weekend, I went to visit my grandparents in a small Ohio town and in this town there is a single video store.

You would think that the store would thrive being the only one in town, but I go there just about every time I visit the town and it is always so slow you can almost see tumbleweeds roll by. That is when it is actually open. The store has the most unusual hours I have ever encountered for any business, let alone a video store. In fact, I don't believe their hours are even posted on their door for customers to see.

Of course, they face competition from online rental companies like Netflix, but there is no other brick and mortar store in this town offering what they offer. Despite the growing popularity of the online services, many people still go to stores to rent their movies. This store should be making a killing "dominating the niche".

It's a small town, but it's not tiny. There are plenty of people there who would rent movies from this place, but they probably never know when it will be open. And not only are the customers missing out on movie rentals, the business is surely missing out on a good amount of money.

My grandparents tell me that they tried to rent a couple movies there in the early afternoon on New Year's Eve. They drove to the store and it was closed. Had they been open, they probably would've gotten even more business than on a typical day. Even if they wanted to close early for the holiday, they should not have been closed the entire day.

I have tried to go in the store on a random non-holiday weekday as well, in the mid-afternoon and they were closed. There was no sign indicating why, just a "closed" sign.

This seems highly irregular and like an obviously poor business practice, but it got me thinking. Is this more common than I realize? Are there a lot of small businesses out there operating this way with no set schedule of business hours?

I wouldn't think that any store that is open to the public would last very long this way, but this video store has been around for years. Something tells me that it won't for much longer as the aforementioned online services continue to grow even more in popularity, but they've managed to survive this long.

Are any of you out there running a business this way with any level of success? I'm not here to judge, I'm just truly curious.

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About the author:
Chris is a content coordinator and staff writer for SmallBusinessNewz and the iEntry Network. Subscribe to SmallBusinessNewz RSS Feeds.

Comments

I wish we could afford this

I wish we could afford this type of 'luxury' and close whenther we want. But again, that depends on what people want to achieve by running a business. Some just want to call themselves "owners", some want to make as much money as possible, while some (in this case) don't care much and they do it just to pay the electricity bill.

RE: I wish we could afford this

Yes, it must be quite a luxury to have. It's a good way to lose customers though. Kind of fits in with the customer annoyance philosophy.

RE: Are your business hours reasonable?

I live in a very small town where 70% of the businesses operate this way. As I understand it, most of the owners have part time or full time jobs and just open the store according to what fits in their schedules. As a customer, it's often very frustrating, because even though we have a store that sells what I want, about 70% of the time, I have to drive 20 miles to the bigger town nearby and shop there because I have no idea when the stores here in town open or close and I can never manage to get to any of them on time. I would love to buy local whenever possible, but there are some things you just can't wait for, you know?

RE: Are your business hours reasonable?

I imagine that would be very frustrating. I guess it's kind of a catch-22. They can't leave their other jobs to concentrate on their own businesses, but by missing out on their own customers, they can't make enough to quit their other jobs. I wonder if many of these businesses in your town are also selling online.

I moved from Chicago to a

I moved from Chicago to a small town a year ago, and one thing i have learned, is that a small town can be a big money maker, if one chooses the right business and of course, location still matters.

As for undecided or uncommunicated business hours, this can definitely be a loss to both the owner and to customers. I would think the owner can maybe post a phone number, SMS text email address, or something so it isnt a total loss.

But i do understand small town businesses operate differently than big cities operations. Some differences are good, and some that really suck!

Chris - do you find yourself trying to consult or wanting to consult to these small business owners? Or do you just take note, and keep quite.

I feel sometimes like opening my mouth, but i dont, as im afraid i might offend. How about you?

RE: I moved from Chicago...

I usually just keep to myself and let it out here :)

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