SmallBusinessNewz

With the economy floundering, it makes sense to try to get everyone interested in your products, and lower-income households are a lot more common than wealthy ones.  A new report shows that wealthy individuals are less likely to cut back on spending, however, so you may want to pay special attention to that segment.

Wealth provides a natural buffer against bad times; rich people may have to give up luxury items, but they've got a lot farther to fall until food and mortgages become a serious concern.  This is presumably how, according to an Inc.com article, they've remained good targets.

Laurie Palotie reports, "Of more than 4,000 U.S. households recently surveyed by Changewave, a Rockville, Md.-based research firm, only 40 percent said they expected to reduce spending over the next three months, down from 42 percent in April.  The gains in May were driven by an improved economic outlook among respondents earning more than $100,000 . . ."

"By contrast," she continues, "61 percent of respondents who earned less than $50,000 said they planned to cut back in the months ahead, up from 55 percent."

There's no sense in chasing this trend too much; you don't want to alienate less loaded consumers.  Yet it might be worth your time to check out a few upscale places to advertise.