SmallBusinessNewz

As you've probably become aware of if you read SmallBusinessNewz on a regular basis, I like to use real-life personal experiences as influence for some of my articles.

In fact, I even posted an article a while back about using these experiences yourself to improve your own business.

The Story

Anyway, I had a pleasant experience today dealing with an insurance agent. That is probably not a sentence you hear very often, and quite frankly, I never thought I'd say, let alone write (no offense to any insurance agents), but it's the truth.

With my first child on the way, I decided that I was due to purchase life insurance, so I found an agent online who helped me find a plan that suited my needs at an affordable price.

Dealing with insurance, banking, and finances is normally not my idea of a good time, but I was surprised at how well my meeting went today.

After driving all over downtown Lexington trying to find a place to park, finally finding a space several blocks away (which I had to pay for I might add), and walking to the office in some ridiculous humidity, the meeting commenced, and took longer than the agent assured me that it would take.

It doesn't sound all that enjoyable,  but the reason, my experience was pleasant overall, is that the agent I met with was extremely helpful, courteous, and apologetic for the time underestimation.

I didn't have to wait for him at all once I got there. He was ready to go, and we went through all of the paperwork, and he didn't rush me through it (as some people will do with paperwork), and made sure I understood everything I was signing.

I knew this guy was going to be helpful from the first email I received from him. He contacted me after I filled out a contact form online just a short time earlier. In the comments section of this form I had mentioned that I preferred to be contacted via email. I thought that another experiment like my pest control one might be interesting.

Every message exchange, of which there were a number, was timely, and right on point. He passed the test of paying attention to customers online that some don't.

Reaching the point...

To come to the point of the life insurance purchase story of the year, it's just a simple case study in customer satisfaction.

Sometimes it's the little things that customers appreciate and will remember. Not that life insurance is something I will be regularly shopping for, but I will certainly recommend this agent to others should I find someone looking to buy some.

This agent may have just earned himself some future business just for being helpful to me. Word of mouth is some of the best advertising you can get.