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The thinking is that if you save them money, they will have more to spend, and if they realize that they are saving money when they buy from you, they are likely to give you more business. 


Comments
coupons
We do this with great effect, it really works.
steve
http://www.indigo-herbs.co.uk
online coupons and free
online coupons and free shipping can be used together, it helps drive more customers to internet shops
The real value of coupons
Would you have gone back to the same guy anyway, without the coupon for $30, or would you have chosen another mechanic to save $30? In other words, what's more important...reputable service or saving a relatively minimal amount (and remember it takes time to shop around for another provider)?
The only way I think this creates loyalty is if the buyer thinks of it as a thank you gift...but being that you have to spend to get, it doesn't really feel like a gift at all. How about just giving an out and out thank you, like in the form of a gift certificate, for coming in? That would create a different feeling in the customer altogether.
Coupons
We offer a Frequent Shopper Card to our customers. The best thing is it never expires so it does not matter how long it takes to fill your card up. Once your card is full you may choose to use it on your next purchase. We have lots of customers that save it for that special item(s). We also give extra punches to our loyal customers. We offer a different coupons each month to all of our customers. That is what lead me to this site to see what ideas I could come up with. Enjoyed reading all the post here!
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