Privacy is a big issue, especially for Web users. Because it is becoming an increasingly big problem, you as a small business owner need to build a trusting relationship with your customers and visitors from the very beginning.
A good place to start is to have a Privacy Policy. If your site asks for any type of information such as emails for newsletters or comments for your blog, it is very important that you have a privacy policy.
It is the same concept as any "traditional" person-to-person business relationship. You have to be up-front with your customers. This practice of being open could eventually save you and your business from an uncomfortable legal situation.
Most customers think twice before signing up for an account and entering personal information. However, if you have a proper privacy policy that explains: why you need customer information, what they get in return, assurance that their information is secure, a way to opt-in or opt-out, then you have taken the first steps to help build a trusting relationship between you and your customers.
For more details on privacy policies, tune in to the SmallBusinessNewz video.
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