SmallBusinessNewz

Retirement Rush May Pose Problem

There are several advantages to having a lot of employees who are roughly the same age.  They may have similar interests, lifestyles, and ways of thinking that'll make for a more friendly and cohesive environment.  Unfortunately, they might all retire at the same time, too.

VCs Trying to Pay for Legislation?

The ever-watchful eye of the American Small Business League (ASBL) has issued a press release today spreading awareness of the latest happenings in Venture Capital firms dealing with small business-related government entities.

Fraud A Big Problem For Small Businesses

Large companies are often blessed with large safety nets.  Small companies tend to operate on the opposite side of the scale.  Be extra careful, then, as a report from the Association of Certified Fraud Examiners indicates that small businesses are being hit hard by fraud.

Where Does Security Fall Into Your Budget?

As I talked about last week, security is one very important factor in gaining customer trust, particularly online. So where does that fall in your budget?

Taking The Measure Of Success

Everyone wants to profit from their small business work, but the definition of 'profit' may vary from person to person.

Do You Want to Start a Brand War?

I have never been a big fan of the type of ad campaign in which the company tries to play off of a competitor's brand. This type of "smear" campaign always runs rampant in election years of course with politicians constantly telling you why they're better than the other guy. It is not an uncommon strategy for businesses either. Subway Vs. McDonald's

Study: Consumers Nervous About Online Small Biz

It’s a rare person who, when in the market for a wedding ring, will wind up looking around on eBay.  Unfortunately, a new survey’s discovered many consumers are also leery of trusting sites owned by small businesses.

Small Business Optimism Drops More

The index's overall value isn't as bad as it could be, and actually, quite a few components are positive.  Still, the NFIB's Index of Small Business Optimism slipped yet again in July, hitting 88.2 and making for a less than great pattern.

Immediacy Key To Web, Real Life Customer Relations

Getting the most from one's online data means looking at Internet traffic much the same as one does every real world meeting and relationship today.

Problem and Solution Marketing

I came across an interesting article at Small Business Branding by Ed Roach, who discusses selling your product by marketing through "pain points". The concept while certainly not a new one is still an effective strategy. Basically, you're just figuring out who  your target market is, and considering what gives them the biggest headaches, and that's your marketing angle. You need to make them understand that they have a problem, and you are the solution.