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Finding Value In Departing Site Visitors


Lack of a sale doesn't equal eternal failure

Customers exit stores all the time, and they often do so while being met with some sort of polite sales effort disguised as a "come back soon."  There are also ways to catch people as they navigate away from websites.

Just because a person's shifting his or her attention elsewhere for the time being doesn't mean he or she has lost interest in your products.  Alexandria Brown suggests using an exit popup to offer departing visitors an ezine.  You might ask if you can let them know about sales and specials in order to make a connection more tempting.

Another possibility is the idea of offering some sort of sample or alternative version of your main product.  Brown writes, "My 'Boost Business With Your Own Ezine' system is a physical product, but for several months I tested a down-sell of a digital version at a lower price with less bonuses.  I also configured the exit pop to appear only if the person had been on my sales page for at least 30 seconds, so I knew they were serious about the product and not just on my page to take a peek."

The end result: "The tactic did pretty well, making me about an extra thousand bucks a month that otherwise I would not have gotten!"

You'll still need to make sure your would-be customers actually see these offers, of course, and popup blockers may make that difficult.  Not everyone uses the blockers, though, and some people will actually let your popups through so long as your site has seemed professional and relevant in other respects.

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News Tags: Marketing, eCommerce
About the author:
Doug Caverly is a staff writer for SmallBusinessNewz.

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