People may not spend a lot of time on a website, but the time they spend could tell you volumes about them. Learning what they do represents a key to winning their conversions later.
This means diving into the analytics of one's site data. For a small business where the person who needs to do so has little time to do it, a few tips from VisiStat CTO Stephen Oachs, cited at Search Engine Guide, may help.
The model of logfile analysis shifted over the years to a more real-time look at such proactive data, and the affordable analysis of it in a proactive manner. Oachs sees understanding of this data being key to forming a 'to-do list' of places where the entrepreneur will want to act.
Doing so proactively could be the difference between beating a competitor and losing sales to it. When people express an interest in something a business provides, seeing that interest expressed in real time means a chance to reach out and grab it.
Oachs likened this to the immediacy of the face to face relationships small business types manage each day. "They look their customers in the eye; they see direct responses to their TV ads. The handshake and conference room are business tools that are done in the moment, as life happens," he said.
With such powerful tools available, the web-savvy small business owner who does not use them may be missing significant business leads. Avoidable losses simply don't help the bottom line.
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I couldn't agree more. In todays internet, there are so many places for consumers to spend their dollars that a web site owner can have difficulty getting to know their clients. That's one of the reasons I've turned to social media marketing. On FaceBook, MySpace and other social sites, I get to met new people, make friends and engage them in conversation. They learn about me, my safety and security web site and my passion for helping people stay safe. When they're ready to buy or feel the need to search out a security product, they come to me first since they already have some what of a relationship with me. Marketing is tricky but getting to know my potential customers is easier thanks to the various social sites here on the web.
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