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Comments
Subway sells baked potato
RE: Subway sells baked potato
You can get healthier or unhealthier meals at either place but Subway chooses to attack McDonald's.
Brand War
RE: Brand War
I'm all for promoting the healthy menu, but why drag McD's into it and not Wendy's, Hardee's, Burger King, etc.
I do understand why...McD's is bigger than all of them, and Subway wants to steal their business, which is obviously a good goal too, but McD's could launch a full scale marketing attack on Subway if they wanted to (they obviously don't feel that threatened). If they did, Subway would find itself at war with one of the largest brands in the world.
Anyway, the point of the article is not really Subway vs. McDonald's. If you feel that this kind of campaign would be beneficial to your business, than by all means go for it. The point I was trying to make is that you should consider the repercussions that could follow.
After all, we're talking about applying this to a small business.
By the way, good point with Coke/Pepsi.
Brand War
RE: Brand War
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