Small business owners should find this news interesting: Google has signed a deal with NBC Universal to offer ads on a number of cable channels. The really interesting part is that local markets will be addressed.
It should be pretty easy for small businesses to get ads on TV this way, because as you can see on Google's TV Ads page, you can manage these simply through an AdWords account.
So far the channels that will be available for this are: MSNBC, CNBC, Sci-Fi, Oxygen, Sleuth, and Chiller, but the companies said more may be added later. If they add just plain NBC into the mix, then that's going to be a huge audience, and not limited to cable.
Google already has a similar partnership with DirecTV by the way, and has attempted to strike deals with other major providers. I would not be surprised to see more come around in the future. For more on the Google/NBCU deal, read my WebProNews piece.
Don't Look Past Your Local Internet AudienceTips for Getting Your Business found in Local SearchesLocal Online Advertising Woes Should Lead to Innovation12 Steps to Using Google's Local Business CenterTop 5 Marketing Methods for Brick and Mortar BusinessesHow Are Small Businesses Marketing For the Holidays?Search as a Local Marketing ToolGoogle Doesn't Have the Only MapsGoogle Gives Local Business Center New Name, FeaturesGoogle Gets Into Storefront Promotions | |||
| Do you have a business site? Submit your business related site FREE! | |||
| |||
Submit Your Article
Advertise
Newsletter
Comments
Post new comment