As you may have read, email marketing is he preferred method of marketing among small businesses this holiday season according to email marketing firm Constant Contact. Make of that data what you will, but if you do choose to use email marketing, there are a variety of factors to consider when launching your campaign. Add the approaching holiday season into the mix, as well as a weakened economy, and these factors become all the more important.
After my article regarding Constant Contact's data went out, I was contacted by a spokesperson for another Email Marketing firm - Campaigner, who thought SmallBusinessNewz readers would be interested in some tips on how to maximize the potential for their holiday email marketing campaigns, and I agreed, because they do offer some useful tips. When it comes to ensuring campaigns reach the customers' inboxes, Campaigner offers the following tips:
· Be transparent and stick to your privacy policy
· Ask subscribers to white list you
· Avoid “SPAMMY” words
· Offer web or store only merchandise
· Create a community where people can post feedback
· Multi-media: podcasts, YouTube
“Economic challenges will continue for consumers and businesses throughout the holiday season, which is why email marketing’s cost-effectiveness and the immediate value it brings to recipients makes more sense than ever before,” says Luc Vezina, Campaigner’s head of marketing. “Now that we’re quickly approaching the busiest weeks of the holiday shopping season, it’s important for retailers to offer customers unique promotions and deals that stand out from the competition.”
Campaigner will be offering a tip a day at their site, right up into the holidays. Retailers can find the archived email marketing tips or sign up for free daily tips. For some more discussion on email marketing tactics from SmallBusinessNewz readers and myself, you can read my articles (and their comments) on deliverability, subject lines, keeping your audience, advertising, and email marketing in general. As always, feel free to continue that discussion in the comments.
How Are Small Businesses Marketing For the Holidays?Email Marketing: Trends of the Past, Predictions for the FutureWhy More Businesses Are Turning to Email MarketingEmail Marketing Still Has a Place in Your Marketing Arsenal100 Tips for Growing Your Small BusinessMarketing Through ContestsYou Didn't Know These Things About Email Marketing?Email Marketing for Back-to-School SeasonOnline Advertising Tips GaloreLocal Online Advertising Woes Should Lead to Innovation | |||
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Comments
Thanks, Chris
Thanks, Chris, for sharing the new info. I've done a bit of research on email marketing and it's effectivness for my safety and security products and it's not really that effective. I'm thinking Web 2.0 for me!
Combined Approach Better
I agree with Debbie that Web 2 is a sound option, but I tend not to use just one approach. I've found fax advertising to be very cost effective and also effective in creating sales.
The main benefit for me is the ability to target market.
If you use a combination of several methods eg, email, fax, article submissions, online advertising, and say news media ads, you have a better chance of picking up customers from different pockets of potential.
Email is becoming increasingly more difficult.
One way to limit the
One way to limit the downside of higher email frequencies during the holiday season is to offer subscribers the opportunity to opt into additional email streams, such as a holiday deal a day program or a “12 Days of Christmas” campaign. You’ll have a smaller percentage of your base opt in, but those subscribers should be much more likely to convert and you will have avoided stressing the rest of your list with as many extra emails.
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