SmallBusinessNewz

When it comes to online advertising, two of your options are search engine advertising and display advertising. Another option is to use both.

The walls of the holidays are gradually closing in on small businesses, and online advertising efforts should probably be at their highest rank in priority as they have been for the entire year. With that in mind, I wanted to provide SmallBusinessNewz readers with something of a roundup of search and display advertising tips.

Search Ads Vs. Display Ads? - This is an article I wrote last week that looks at why you should sue a combination of the two, complete with some advice from a Yahoo analytics guy.

Are You Using the Right AdWords Option? - I wrote this one the other day, after looking at some advice Google was giving about using the Broad Match option for AdWords keywords. The Negative Keyword option is also discussed (complete with a video interview from PubCon in Las Vegas).

Google Makes Ad Planning Easier - Google recently released Google Ad Planner to help advertisers plan their campaigns more efficiently. This is obviously an important part of getting the most out of ads, and this is a tool that can help you do it.

Ad Testing Tips From Yahoo - Planning and testing go hand in hand. The more testing you do, the easier it is to plan campaigns. Yahoo offers some tips when it comes to testing ads (because, yes, they have an advertising platform too).

Curing Banner Blindness - This is one I wrote early this year, but it discusses why I think banner (or display) advertising is still relevant, a point driven home more recently by the services since released by companies like Google and MySpace.

Allegedly, Email Marketing is the most popular marketing method for the holidays among small businesses, so as a bonus, I'll highlight a few of my articles on that as well:

Tips For Email Marketing in the Holiday Season - This one was on some tips offered by email marketing company campaigner.

You Didn't Know These Things About Email Marketing? - This one was an overview of some of the most important things to keep in mind when it comes to email marketing.

4 Things to Consider When Trying Email Marketing Campaigns - This goes in hand in hand with the one above. It's got some fundamental things to keep in mind when it comes to getting your feet wet in email marketing.

Email Marketing and Your Ads - This was about things to look for when advertising with email publications.

They've Opened Your Email... - This one looks at keeping subscribers so your email campaigns continue to be in front of your customers

This Thing Can Make or Break Your Email Marketing Campaign - A look at the importance of the subject line to an email marketing campaign

This is all just stuff I have discussed. Don't let it end there by any means. Research. Read more sources. Inform yourself with every possible angle of online advertising, and get together some effective campaigns. If you don't have time to do all of that in time for the holidays, get started thinking about next year. I'd also like to encourage you to share your own online advertising tips.