Yeah, we're just going to keep pumping out the holiday-themed content. And why not? The time is here, and small businesses need to be prepared.
Yahoo has been kind enough to offer up some tips for online businesses looking to cash in on "Cyber Monday", otherwise known as the Monday after Thanksgiving, otherwise known as a week from Monday.
Content Quality Analyst Noah Belson, on the Yahoo Search Marketing Blog offered the following strategies for a "green" Christmas:
1. Call out any special holiday deals. Users always respond to things like discounts, coupons and sales, but the holidays and the current economic downturn make a good deal look even better.
2. Highlight lower-priced items when possible. If the price is right, things that may have once seemed like impulse purchases may now be irresistible to consumers looking to score a sweet last-minute deal online.
3. If you offer free shipping, be sure to include that in your ad copy. Free shipping is an extremely popular (if not the most popular) incentive for consumers, so if you offer it—even with restrictions—be sure to let your customers know.
4. Stress the ease and convenience that online shopping offers over the traditional mall shopping experience. Be very direct in stating how consumers can save time, money, fuel and hassle by buying online, rather than schlepping to pricey, crowded shopping destinations.
They're projecting online sales to grow 8% and gift card sales to grow 5.1%. Mike Sachoff at WebProNews also looks at a graph showing where consumers plan to shop.
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Comments
It's true..
Thanks, Chris, for sharing this information. My safety and security site has already done more business than last year at this time. I think people are still trying to save gas and time by shopping on line and my products aren't typically something you would find at the local Walmart.
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