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The Patient Approach To Business Networking


Don't obsess over short-term returns

It's always kind of funny when someone asks a question and then doesn't stick around to hear a complete response; assuming you're doing the answering, this saves you time.  But the questioner is left clueless, and so it's not wise for anyone to adopt a similarly impatient attitude towards business networking.

Perhaps an example is in order.  Suppose, at trusty old Target, a customer asks about a certain toy.  They turn away after hearing it's out of stock, never learning that a truck is coming, or that another nearby store has plenty.  Talking to other businesses with a focus on immediate gratification is also shortsighted.

Ivan Misner writes, "Looking back over two decades of building an international company, I can clearly see that no one person or company brought something to the table that launched my company to the next level.  Instead, it was the cumulative effect of many people, many strategic alliances and many well-nurtured relationships that over time catapulted my business higher than ever imagined in the early days."

Especially in times like these (the Dow's down over 100 points so far today), then, be willing to network slowly, and hang onto phone numbers and email addresses even if they aren't of any immediate use.  Whatever miniscule amount of Rolodex or hard drive space they take up is well worth a chance at increased future profits.

Who knows?  You might even soon bump into a sort of the-toy's-next-door scenario.

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News Tags: Management, networking
About the author:
Doug Caverly is a staff writer for SmallBusinessNewz.

Comments

Networking Gets Easier

Nothing tops relationships made with our media partners and created over the long history of a Philadelphia business like we have at our online dating business.  It's just that business people today are making those relationships quite differently, and quite frankly, more easily.  Tools like Facebook and LinkedIn are especially valuable and make cold sales calls warm calls.

Slow and Steady

On average it takes 10 years to really build a reputation online. Ivan above states two decades worth of work. We see so many impatient people online today thinking that money just follows out of their hard drives - without the patience and wherewithal to work at building anything. Immediate gratification or the "programs not worth it," or  "I've been ripped off," etc., etc.

Patience is a virtue, and networking is certainly one of those techniques that takes tons of it.
 

Why so many businesses fail within 2 years

Building a reputable business takes time and not everyone has this patience.. Why do we always hear, small businesses fail within 2 years?

Because people want to make money so fast, and they forget that it takes time to build a business.

Tortoise-ing it

ANY business takes time to grow, time to develop a reputation, time to create a solid customer base.  An internet business is just no exception.  I constantly explain that the internet, with all its speed, can take take weeks or months to index a site.  And weeks more for people to find the indexing.  And weeks more to climb up in the rankings.  Nothing but nothing happens very fast online.  (Except failure, of course.  It feels like that happens overnight.)

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