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Comments
Networking Gets Easier
Nothing tops relationships made with our media partners and created over the long history of a Philadelphia business like we have at our online dating business. It's just that business people today are making those relationships quite differently, and quite frankly, more easily. Tools like Facebook and LinkedIn are especially valuable and make cold sales calls warm calls.
Slow and Steady
On average it takes 10 years to really build a reputation online. Ivan above states two decades worth of work. We see so many impatient people online today thinking that money just follows out of their hard drives - without the patience and wherewithal to work at building anything. Immediate gratification or the "programs not worth it," or "I've been ripped off," etc., etc.
Patience is a virtue, and networking is certainly one of those techniques that takes tons of it.
Why so many businesses fail within 2 years
Building a reputable business takes time and not everyone has this patience.. Why do we always hear, small businesses fail within 2 years?
Because people want to make money so fast, and they forget that it takes time to build a business.
Tortoise-ing it
ANY business takes time to grow, time to develop a reputation, time to create a solid customer base. An internet business is just no exception. I constantly explain that the internet, with all its speed, can take take weeks or months to index a site. And weeks more for people to find the indexing. And weeks more to climb up in the rankings. Nothing but nothing happens very fast online. (Except failure, of course. It feels like that happens overnight.)
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