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Comments
Going Against the Herd
herd bucker
Yeah - I agree going against the herd is a good thing; however how much of a 'herd' are we really talking about here? I mean, I assume we're talking about bricks & mortar small businesses here - and I don't know many in my town that have a clue that you can even do marketing with email.
So once some of them get on board, the trick to going against the herd then becomes integrating online and offline marketing. Keep doing the email - it's not worth dropping just because others are doing it, but add some direct mail component, or voicemail, or something like that to the mix.
I think an integrated approach is always going to be lightyears ahead of the competition - I don't know many small businesses that will ever develop a full on integrated marketing campaign.
Mail marketing is quite hard for starters
Small businesses making REAL email marketing for pinpointed campaigns would like to go through. But big spammers just destroy the path.
Some of our Montreal clients would like to reach out other Montreal companies through purchased email databases, we are generally against such practices for SPAM reasons, but because they are so pinpointed, we manage to prepare their email campaign so no SPAM complains are filed and they get VERY high ROI.
A well prepared campaign reaching low volume but high quality will build small business opt-in database, so they can move on the golden path.
Business marketing is going
Business marketing is going through a singificant change and challenge with the onslaught of internet marketing. Many are using tricks that are not supporting the whole of business approach. As we move into 2011, there are now many businesses who are in fact employing strategies that incorporate business networking and customer service development. How they use email, social network systems and search enging marketing is still in its infancy.
Email as part of mulit-channel strategy
Cal Stevens makes some good points here. Direct mail (snail mail) has proven to be one of the most effective marketing tactics for businesses of all sizes, especially during a recession. And combining email, direct mail and local advertising as part of a multi-channel strategy can get great results. (Full disclosure - I'm with Topaz Partners, Campaigner's PR firm.)
To be honest, I dont think
To be honest, I dont think that email marketing will have much impact. Mike at the regcure guide.
Email marketing
Email marketing has been
Email marketing has been among the effective ways to promote your products. However, I'm not sure if it will remain that way. You are right though that gathering those email addresses are quite a pain. alvin
Email Marketing Strategy.
Email has always been the top performing marketing channel in the past ten years. What's been missing is a willingness to understand that permission based email is way different from spam email. You can't believe the number of potential clients I talk with who have a desire to just buy a list and blast away. In my experience this method just doesn't produce good results because there is no relationship there between the reader and the sender. Without a relationship I don't think you can do effective email marketing.
Well I am trying to use
Well I am trying to use email marketing as a new way to improve my business nowadays.
Best regards,
Mike Crabe.
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