SmallBusinessNewz

Email marketing company Campaigner, which I have cited several times recently in other articles, has been piecing together a series of email marketing tips called "100 Days to Grow Your Business." This has basically been a countdown of tips leading up to the holidays.

"Although designed for small business retailers, many of the email marketing tips apply to all types of small businesses who can use the practical information any time of the year to help them build stronger, more profitable relationships with their existing customers, find new customers and create more sales opportunities across the board," a Campaigner representative tells me.

Tips from the countdown include things like:

- Determine what you really want to accomplish
- Review what worked and didn’t last year
- Give shopping incentives to the recession conscious consumer
- Don’t just sell, engage
- Avoid “SPAMMY” words
- Follow the ABC’s of A/B tests
- Stress your shipment delivery dates
- Say thank you
- Men are last-minute shoppers
- Treat subscribers like VIPs

"We designed the 100 Days countdown for retailers during the holiday sales season, but most of the tips can apply at any time of the year to businesses of all types and sizes,” said Luc Vezina, Campaigner’s head of marketing. “Initial sales reports from comScore, Inc. showed Cyber Monday sales increased by 15 percent over 2007.  Many of those sales were driven by free shipping, special promotions and big bargain discounts, and email marketing played an important role in getting the word out and bringing shoppers online and into the stores to make holiday purchases.”

There are obviously a lot more tips in the countdown of 100, and if you are seriously considering email marketing, or if you are already doing it, I would suggest going through them. You will likely learn some news strategies that will have a positive impact on your email marketing campaigns.