SmallBusinessNewz

Since a store is only useful to a company when customers actually stop by, many small business owners advertise their locations.  A website works in a similar manner, but new statistics from Microsoft indicate that rather few business owners invest in the type of search marketing capable of providing directions of a sort.

According to a press release, a study conducted by Kelton Research "revealed that 59 percent of small businesses with Web sites don't currently use paid search marketing, and of those, 90 percent have never even attempted it. . . .  Surprisingly, seven in 10 small-business owners who participated revealed that they would rather try to do their own taxes than start a paid search marketing campaign."

Is paid search really so terrible?  Because of the way in which people who are searching for precise terms can be targeted, big companies are embracing it more and more.  Newbies should know that tips and tutorials abound.  And if a paid search campaign ever proves too expensive, the option to end things is usually only a few clicks away.

An alternative is to approach search in an organic manner, however, and perhaps a dedication to this is what caused so many of the people Kelton Research surveyed to reject paid search marketing.

Anyway, think about whether your site is visible enough to people who use search engines, and what fixing the situation might require.