SmallBusinessNewz

Last year, I asked if your business was ready for Valentine's Day. I talked about how you can take advantage of the holiday to add a spin to your marketing. I wrote:

If you sell jewelry or chocolates or run a restaurant, then you should have no problem coming up with promotional ideas, but if you sell cars, hardware, plumbing services, or other things not commonly associated with the romantic holiday, it doesn't mean you can't use the day as an excuse to offer a special or run ads based on the event.

It may seem ridiculous to have a Valentine's Day special on plumbing, but why not? I can see the ad now. "Get her the gift she's really been wanting...get that toilet fixed." Send Valentine's Day coupons. Chances are, they're going to need a discount after shelling out hundreds or thousands on jewelry.

Today I stumbled across a post on Google's Inside AdWords blog that showcases some holiday-themed templates for both Valentine's Day and President's Day. If you are a user of AdWords display advertising, this might be something to look into.

"In a few days, we'll offer seven new templates in the display ad builder -- each with elements and animations designed for the upcoming holidays. Seasonal templates are a fun, effective way to make your message more relevant to customers, no matter what you're advertising," writes Heather Lane of the Inside AdWords Crew.

Templates will be offered in 13 different languages, and Lane promises to update the blog when the new templates are available. If you are not a user of Google AdWords, or don't like their designs, you can still look upon them for inspirational holiday ad designing.
 
Update: The templates are now available.