SmallBusinessNewz

The importance of how you spend your online advertising dollars has never been stressed as much as it should be now. The economy has made sure of that.

It there was ever a time for you to get the most bang for your buck, that time is now. This is why it is a good idea to deliver ads that audiences actually care about. That means get them engaged.

Some ads that ran during the Super Bowl got viewers engaged by going 3D. There was enough buzz created about this beforehand that people went out and got their 3D glasses and participated in these advertisements.

Luckily, offering this kind of audience participation is much easier to do online than it is with television. Furthermore, when you get an online audience engaged, it can yield direct results. They can take action immediately if they like what you are selling.

In a recent WebProNews article, I discussed ways that different people are using social media in their advertising, and there is no reason why small businesses can't think in these terms. One example I cited before was the use of chiclets as discussed in this ClickZ article.

Chiclets are the little social icons you often see attached to web content that let people share said content via social networks, bookmarking services, etc.

By simply including something like this, you are basically giving your ad wheels and freeing it up to be passed around beyond the parameters of the campaign itself. You are getting people engaged and they will work for you by sharing your ad, which obviously means more exposure for you (and free exposure at that). Just make sure you make the ad worth sharing. That's the tricky part.

In the previous article, I talk about a couple of other ways companies have "socialized" their advertising, and it pretty much comes down to blurring the lines between ads and content.