SmallBusinessNewz

Social media has opened up many new doors for marketing. While it pays to be smart in how you actually do your social media marketing, there are a variety of ways you can build exposure, and these are different from network to network.

Facebook is of course a hugely popular social network, so it stands to reason that it is one marketers will go after first. There are several ways you can use Facebook to market your business.

The most obvious one is probably the simple sharing of a link. Just remember, you don't want to pummel your "friends" with nothing but links to your business, because people can easily recognize this as a marketing tactic, and quite frankly, many people will not be impressed.

Ann Smarty with Search Engine Journal discusses sharing links and three other ways you can promote your site on Facebook. The other three include:

- Networked Blogs
- RSS Connect
- Simplaris Blogcast

Networked Blogs is an application that lets you create a community around your blog. Smarty talks about different things you can do with this.

RSS Connect is an application that lets you add a blog or feed to your Facebook wall or boxes tab. You can also create a fully customizable tab dedicated to your feeds, as Smarty notes.

Simplaris Blogcast is an application that integrates an existing Blog into Facebook. For more on all of these, read Smarty's article.

The possibilities certainly don't end here. What ways do you use to market your business through Facebook without being unobtrusive?