SmallBusinessNewz

Small business marketing covers a lot of area. It involves both offline and online marketing principles. It also includes advertising, publicity, promotion, sales, social media, and the list goes on and on.

In the above video, Christina "CK" Kerley interviews Rachel Phillips about the Small Business Marketing Unleashed conference series. Rachel is the Business Development Manager of Search Engine Guide, the company that hosts SBMU. She explains how SBMU tries to pull all the small business marketing factors together and address them at each show.

The conference strives to have a very open and informal atmosphere to make it easy to learn. Not saying that educational standards aren't present, but SBMU makes attendees feel comfortable and not overwhelmed.

So, how is it done? SBMU has one day of sessions and a second day of workshops. Each attendee can choose from two sessions over five blocks of time. Sessions include SEO, social media, blogging, advertising, marketing, and much more.

The workshop day is designed specifically to meet each attendee's needs. It allows one-on-one interaction with the speakers so that attendees can truly apply what they have learned.

If you would like more information on SBMU, visit their site.