SmallBusinessNewz

Naturally in writing for publications like SmallBusinessNewz and WebProNews, I come across a fair amount of advertising stories. So I thought I'd share a few nuggets from this past week.

Behavioral Targeting

Research and analysis firm eMarketer estimates that over $1.1 billion will be spent this year in behavioral targeting. Research shows the more people spend online in a year, the more likely they are to click a personalized ad.

Search Engine Advertising

As Mike Sachoff reported at WebProNews, U.S. search advertising spending was relatively flat for most of the year and declined by 8 percent in the fourth quarter of 2008, according to search marketing firm Efficient Frontier.

Web Video

Contentinople Insider released a report on the web video boom, and traffic to websites that have video has taken off tremendously. This means that we will likely see a massive shift in web video advertising in the approaching future.

Hiding Ads

wikiHow is a website, which earns its revenue from advertising, yet they allow users to disable their ads. The company's co-founder explains why this can actually benefit businesses.

Social Advertising

I recently spoke about implementing social media into your ads, but I also spoke with a StumbleUpon executive, that had some fascinating things to say.

Please share your thoughts with us on any of these advertising trends. Tell us about your experiences with them.