Though Vertical Response reported a couple months ago that 85% of startups and 75% of established businesses use social media tools, many business are still slow to adopt social media marketing strategies.
MarketingSherpa has now released an interesting chart looking at where businesses find social media to be most effective. This is based on a survey fielded in Decemeber.
These are some interesting stats. Clearly the effectiveness of social media far outweighs ineffectiveness. Over 90% of companies believe social media is most effective in building brand reputation and awareness as opposed to direct marketing strategies.
"You might expect the revenue-producing goals of direct marketing to rank higher than branding during a recession," says MarketingSherpa. "The conversational and relationship-building nature of social media, however, is more synonymous with PR, which is more likely to help accomplish branding goals."
Still, the direct marketing potential is nothing to shake a stick at. The chart illustrates wonderfully that there are a variety of ways your business can benefit by using social media.
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Comments
I don't think social media
I don't think social media is that great for every business only some.
Peter Roesler
President florida web design company
Good info...
Thanks, Chris, for this great information. I typically use FaceBook and other social sites to socially market my safety and security web site as well as raise awareness for it's products through interaction with my friends there. Although I don't always see a bump in sales as a result of my efforts, I know it keeps my site in the forefront of their thinking when they feel the need for added safety. And, although sales are important, one of my main goals is to cause people to think more practically about safety issues as they relate to their daily lives.
Great survey folks, I bet it
Great survey folks, I bet it has powerful results. Mike
buy regcure - winter coats
Used Social Media For Link Building
typo in the title
typo in the title
Social Media and Business...
Social Media being a huge money spinner for business really depends on two things:
1). The products or service the business provide;
2). The experience of generating interesting compelling and motivating content.
You can have a product that is ideal for the average social networker, but if you have no clue how to get the most from using social media, you ain't gonna get much.
You might be the ultimate social media 'guru' but if your product/service does not really apply to many social networkers, your talents are wasted.
Steve
Director - web design bristol
Collecting statistics on
Collecting statistics on social media trends is important in ensuring that efforts made on behalf of our clients in the social media space are targeted and amplified.
Social media is at its core
Social media is at its core a communications and discovery solution. Both of those things, communications and discovery, are very hard to measure and more often than not measurements tend to be negative.
social media marketing is
social media marketing is getting huge
I know guys making million
I know guys making million by marketing to myspace facebook users. there is tons of internet marketing opportunities at those places
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