SmallBusinessNewz

As an advertiser it is extremely critical to acknowledge the importance of your landing pages. If you don't put enough thought into them, you're going to end up with a higher bounce rate.

"In general, website visitors only spend a few seconds scanning the page they reach after they've clicked on an ad," says Edward Jackson of the Google Website Optimizer Team. "If the product or service they're looking for isn't immediately visible, they will leave."

Remember, you have more than just one homepage. Your landing pages for ad campaigns are included in that. Realistically, you should be constantly making improvements to your pages which bring people to your site from searches only to have them quickly leave.

But when you're paying good money to advertise, you really need to make it count. It is a very common problem for advertisers to overlook this aspect of the campaign. It's easy to assume that people will seek out the product on your site once they get there, but if you just make your landing page your (real) homepage, you might be surprised at how little they try to pursue your offer.

You can have the cleverest, and "clickiest" campaign on the web, but if customers can't find what they clicked for easily, you're bound to have wasted that clever and clicky campaign. Not to mention the would've-been-customer's time, which won't bode well for your brand in their mind further down the road either.