SmallBusinessNewz

Small business owners who haven't embraced Facebook might want to rethink their marketing strategies.  It turns out Facebook isn't "only" the king of social networks; statistics indicate the thing that started as a gathering place for college kids can send more traffic to a site than Google itself.

Michael Learmonth, working off Hitwise data, reports, "[S]ince the beginning of the year, Facebook has become a bigger referring site than Google to a number of sites, including gossip sites PerezHilton.com and Dlisted, mom site CafeMom, Evite, video site Tagged.com, and, yes, Twitter."

And there's no telling how many below-the-radar sites are in the same boat.  Or even supposing that Learmonth's list represents the start and end of situations in which Facebook beats Google, there may be many cases in which Facebook at least sends three-fourths or two-thirds of Google's stream.

So go ahead and establish a corporate presence on Facebook.  Once that's done (or if you've already got one), know that Tameka Kee adds, "Much of the Facebook-driven traffic comes from links that members post via areas like 'Notes' and photos."

Doing all of this would be free, of course.  Actually buying ads on Facebook is something that perhaps isn't best for small businesses just yet.