We've discussed online reputation management repeatedly at SmallBusinessNewz, but are you using real-time tools that are available to you to monitor and defend your reputation?
The web is much more about conversation than it once was. It used to be that most web-based conversation took place mostly in email or on forums. Now the conversation is everywhere. It's on Twitter. It's on Facebook. It's on blogs. It's EVERYWHERE.
While certainly paying attention to your online reputation as a whole is advised (ie. Google searches/alerts, etc.) you'd be wise not to overlook what is being said right now as well.
For one, the quicker you catch negative attention about your business, the quicker you can act upon resolving it. If people are tweeting about you and saying your product is no good, you can jump into the conversation and defend it.
Real-time search has a long way to go before it's perfect. There are plenty of strides to still be made at making this method of search as good as it can be, but the same could be said about search in general.
Use Tools like Twitter Search, Facebook's search feature, MySpace's search feature, WhosTalkin.com, Technorati, Google Blog Search, Google News search, etc. Think beyond simply Googling your business. There is a helpful Firefox add-on that allows you to right-click no any search box on the web and add that search engine to your browser's search box menu. That can be a nice tool to have everything you need in one spot.
More on this subject here.
Don't Let A Bad Reputation Drag Your Business DownMaking Social Media Work for Your BusinessDon't Let Social Media Marketing Work Against You Are You Utilizing Twitter's Potential?SBMU: Thin Line Between Playing Social Media and Utilizing Social Media SBMU: Reputation Management for Social Media Small Businesses' Favorite Social Media ToolsIs the Social Media Profile Replacing the Website? The Good and Bad of Marketing with TwitterThe Marketing Potential of Facebook | |||
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Comments
Hi, Chris is right; "The web
Hi,
Chris is right; "The web is much more about conversation than it once was."
That's why such social network as Facebook is so popular. Every business must be part of these networks and rely on these network to judge your services and products. You will be able to stay in the competition if you are supported by the network (i.e. members of the network).
Such tool as Facebook Comment Box will help you to integrate your business into these network.
We have implemented the above tool at our website (www.jurliss.com) for customers to comment on our services, LIVE! Why do we want to do that? Just because we want to be trust-worthy and hope to gain support from more customers in order to stay firm in this competitive world.
Regards
Meng
Jurliss Flowers Singapore
www.Jurliss.com
Other tools
There are various other tools such as Buzz Numbers and forum thread watching tools that will help you manage the vast amount of information that is being pumped out daily regarding your brands
One of the easiest tools for
One of the easiest tools for tracking what Google knows about a topic is Google Alerts. Subscribe to a Google Alert and receive an email as soon as your search phrase (like your name or company) enters Google's index. Google Alerts cover news stories, video comments, blogs, pages found in web search, and even Google's own mailing lists, Google Groups.
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