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Business Plan Has Zero Value for Attracting VC Funding?


Researchers Suggest So

Here's some information that is likely to stir some debate. Researchers from the University of Maryland's Robert H. Smith School of Business are saying that business plans are virtually useless. They claim that a business plan has zero value as a fundraising tool and that entrepreneurs should be perfecting their businesses rather than spending hours refining how their plans look on paper.

"Spending time and energy tweaking your business plan is a waste of resources," said researcher David Kirsch, associate professor of management and entrepreneurship. "It's a limited-use document that will in no way substitute for the hard work of actually building a business. You're better off investing in your idea, your social network, finding potential investors, potential customers -- the intangibles around your business that are going to make it more likely you succeed. Invest your time in any other business-building activity but working on your business plan."

To reach their conclusion, they studied over 700 dot-com companies from the late 90s to the early 2000s. The researchers compared objective characteristics of each business plan including the contents, team make-up and business model, and whether the plan received venture capital funding.

They found that the content of the business plans did not predict which businesses got funded. They do make clear that it is not their advice that companies completely forgo business plans, as they can provide helpful organization tools. They just say they don't have a direct effect on influencing venture capital funding decisions.

"I think VCs like the plans because they skim them to see what people are doing -- to get a sense of what entrepreneurial activity is happening," Goldfarb said. But an interested VC will learn the details of a business whether it is in the plan or not according to the researchers.

What do you think about this research? Share your thoughts with SmallBusinessNewz readers.

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About the author:
Chris is a content coordinator and staff writer for SmallBusinessNewz and the iEntry Network. Subscribe to SmallBusinessNewz RSS Feeds.

Comments

for marketing use only...

I tend to agree- The business plan is more of a marketing tool when submitting to several VC sources for funding. If the underlying business is not sound, no one is going to offer funding no matter how good the plan reads.

-Just like employee resumes vs. the resulting personal interview. You have to be able to back up what is put on paper...

Business planning

Business planning is a fundamental to many government backed funding schemes and while your research is interesting for vc funding the business plan should not be thrown out for all funding. 

I agree it's an absolute

I agree it's an absolute waste of time. A business plan should be
taken with a pinch of salt.
There's no guarantees that with one a business will succeed.
It's easier to write a "I plan to.." guide rather than putting in the
effort of doing the actual work.
Moreever most ideas have already been thought of, what's most
important is execution and effort, not your writing skills, although
they can be useful, it's not essential or a prerequisite to success.

 

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