SmallBusinessNewz

Great and timely piece!

I recently went to a local dry cleaning store to pick up my clothes and the store manager mentioned that the store was going out of business next week.  I asked the store manager why they were closing.  He mentioned that the owners gave the store six months to succeed then they would close the store if revenue numbers were not met.  

I mentioned that I just found out about the store in the last month and there were probably many people like me who didn’t know about the store.  He even mentioned that many customers found this store’s location very convenient in relationship to the owner’s other store.  Also, the store used “safe” chemicals in their dry cleaning process.

I then asked them what marketing they did.  The store manager mentioned that they sent postcards to every mailbox in the immediate area.  I then asked them how many times they sent a mailing.  They said once.

To make a long store short, the store never gave the store and his potential customers an opportunity to connect.  This store closing had nothing to do with the economy.  One postcard mailing does not make for a marketing campaign. The owner failed to let the customer know they existed, they had a unique service, and finally, they never let the potential customers know that they were operating.

hey Chris,

Not having your business hours listed is just one example of what I call "homer simpson websites."  Duhhh... what where they thinking?

It bugs me to go to a website to get BASIC info and not find it. Almost worse than not having a website at all... almost. :)  ~  Steve, guide to trade show displays