Are You Listed in Google Base?

By Chris Crum - Tue, 04/21/2009 - 4:39pm.

Maximize You Product Exposure

Google Base is one more tool from Google that can help you get the most out of your marketing efforts. If you sell products online, this is not only a good way to get your product listed in a product search engine, but it has added benefits for visibility as well.

I've discussed in the past why you should not overlook other Google search engines when looking to rank well. I did not talk about Google Base though. As Ryan Frank points out, getting listed in Google Base means getting listed in:

- the Google OneBox
- Google Product Search
- Organic search results
- Google Maps
- Google Image Search, etc.

Frank also talks about a number of strategies for optimizing Google Base data feeds like:

- doing keyword research
- automating data feeds
- using consistent product IDs
- using correct product categories
- including relevant information
- targeting countries, etc.

Another article at SEOmoz talks about some major ranking factors for Google Base like

- Title
- Price
- Description
- Data-stuffing
- Fresh data, and
- Positive reviews

Both articles should be studied by those looking to get the most out of their Google Base/Product Search efforts. Have more tips for using Google Base? Share them.

News Tags: eCommerce, google product search, Google, search, google base

About the author:
Chris is a content coordinator and staff writer for SmallBusinessNewz and the iEntry Network. Subscribe to SmallBusinessNewz RSS Feeds.

Comments

By Silver Artz (SBN reader) - Wed, 04/22/2009 - 6:47am.

Google Base

I recently opened my online store selling jewellery and gifts. I have used Google base from the get go. It is a wonderful marketing tool, when you get it right!

A couple of things to watch out for when preparing your data feeds is to make sure that you put a column in the feed with the condition of the product you are selling. Put whether it is new, used, or reconditioned. If you do not do this you will notice under the data quality tab that you have missing conditions which effects the quality of the feeds. I did not realise this to start with and it took a while for me to figure it out. Probably quite obvious to most folks but when you are just starting out…………..

The other thing to watch for is the length of your titles. Google prefer your titles to have no more than 70 characters. This is another thing I was not aware of in the beginning. It was a very lengthy process to manually change all my titles that exceeded the recommended length, and there were a lot of them.

I wrote an article for Newbies by a Newby detailing my trials and tribulations of getting my online store up and running. I wanted to show people, who like me, who have never done anything like this before, that it is possible. I hope that it gives a little hope and inspiration to those just starting out. If you would like to read, comment and rate this article I would be very grateful. It can be found at http://ezinearticles.com/?Online-Retailing---Getting-Started-in-E-Commerce-For-Newbies-by-a-Newbie&id=2174106

By Laurie (SBN reader) - Thu, 04/30/2009 - 12:20pm.

GoogleBase

Hi,

Thanks so much for the feedback regarding the data quality tab--I had no idea there was info. there to help me increase the quality of my feeds. Great info.

By Guest (SBN reader) - Sat, 05/16/2009 - 9:09pm.

شات

شات

By VeeFnA (SBN reader) - Thu, 04/23/2009 - 3:29am.

Google Base

Hi Chris,

Great Information.

Thanks for sharing the information.

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By Nosa (SBN reader) - Thu, 04/23/2009 - 6:43am.

Google Base

Great stuff, helpfull tips and informative article. Well done Chris

By Jack Black (SBN reader) - Thu, 04/23/2009 - 6:48am.

What is Google Base?

What introduced looks a good tool. How to use the tool as a user?

By pvidia (SBN reader) - Thu, 04/23/2009 - 8:20am.

Google Base

Thanks for informing me that tool. Now, I know there is a useful tool like Google Base to promote our product online.

By Vizlog poslovni adresar (SBN reader) - Thu, 04/23/2009 - 8:36am.

Thanks

Thanks. I think I never heard about this one. It is time to take some new steps.

By Guest (SBN reader) - Thu, 04/23/2009 - 10:11am.

news to me

Thank u... i was not aware of Google Base existence.

By Mike (SBN reader) - Thu, 06/11/2009 - 10:58am.

Wow, that would be great if

Wow, that would be great if I was listed there. Mike

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