SmallBusinessNewz

Is your business prepared for Mother's Day? It's not too far off - May 10th. Now is as good of time as ever to start getting your marketing campaigns aligned and in tune with this big retail event.

Email marketing is one area where online retailers can find great ROI this time of year, and reach customers where they will see your message in time to meet the deadline for gift giving, which is Mother's Day itself.

Email marketing firm Campaigner has shared the following tips for getting the most out of Mother's Day email marketing efforts:

1. Help them decide with gift suggestions

2. Appeal to last minute shoppers with "final days" offers

3. Make it easy with special shipping and delivery incentives

4. Get 2 for 1 with "Mom and Me" offers

5. Encourage future purchases with customer rewards

"Email marketing is one of the best ways for retailers to promote their products and stay in touch with customers, and holiday and annual events like Mother’s Day provide the perfect opportunity for special promotions," says Campaigner's Steve Adams. "Engaging last minute shoppers can be especially valuable for retailers to connect with customers and provide that extra care and attention that can build customer loyalty and repeat business."

Email marketing can be a great way to get some sales from last-minute shoppers, but that doesn't mean you should wait until the last minute to run your campaign. Not everyone is a procrastinator. And if you're looking for some good Mother's day sales, you don't want to be either.