SmallBusinessNewz

There are a couple of blog posts I've been meaning to share with SmallBusinessNewz readers that I think you might find helpful. One comes straight from Google, and the other comes from Inside Facebook, a great resource for news and tips involving the social network.

12 Business Tips from Google

Last week, Google posted 12 business tips to help you engage customers, monetize your site, and work more efficiently. Long story short, the 12 tips are:

1. Help customers find you with Google Maps

2. Engage users when they visit your site

3. Help visitors find what they're looking for

4. Earn revenue from ads targeted to your content

5. Measure website conversions on your website using Google Analytics

6. Increase your conversion rates with Website Optimizer

7. Put your business on Google Maps

8. Submit all of your content

9. Simplify your IT environment, encourage innovation and cut costs

10. Archive corporate email in a central and searchable repository

11. View and style mapping data with Google Earth Pro

12. Easily locate ALL of your internal documents using the Google Search Appliance 6.0

4 Reasons Why Facebook Pages are Better Than Facebook Groups for Marketing

Jessica Lee at Inside Facebook posted an interesting story, listing these four reasons why Pages are the better route:

1. Pages allow marketers to publish to the stream

2. Pages allow marketers to engage fans with rich media

3. Pages let marketers analyze how many fans are interacting with the Insights Dashboard

4. Pages let marketers increase SEO.

She goes on to explain each of these four poitnts in detail. Essentially, she says the future of marketing on FB will be through the stream. It's hard to argue against.