SmallBusinessNewz

Reviews of Microsoft's new search engine, Bing, have been a bit mixed so far.  Although people seem to like it, the "But It's Not Google" acronym has stuck.  Still, if you want to take traffic from Bing into account - and there's no reason not to - you should know that Google Analytics has set something up.

Sebastian Tonkin, a member of the Google Analytics team, explained on the Google Analytics Blog, "[Y]ou can add the following line to your Google Analytics tracking code as a temporary solution."

pageTracker._addOrganic("bing", "q");

Thanks to this line, you might be able to make some timely decisions about whether advertising with Bing is a good idea.  Either beat your competitors to the punch or save yourself from wasting a boatload of money, depending on what you find.

Just be careful if you decide to tinker with the Google Analytics code.  Tonkin called this a move "for advanced users only," and a more elegant, official update that'll add Bing to a list of default search engines is supposed to be on the way.

Whichever approach you choose, it should at least be nice to know that Google Analytics isn't going to turn a blind eye to its newest competitor.