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Tactical Measures for Raising Prices


... Without losing customers

As difficult as it may be, businesses have to raise their prices. Whether it is a result of increased costs, slim profit margins, or more recently the economy, it eventually has to happen. If it were only as simple as changing the price tag, it wouldn't be that bad. But unfortunately, there is always a risk of losing customers.

Customers are the heart of a business. Without them, a business cannot survive. So when you have to raise your prices, how do you do it without losing your customers?

The above video lays out a tactical way businesses can approach increasing their prices:

  1. Be honest
  2. Give your customer service a boost
  3. Promote a convenience factor
  4. Prove reliability
  5. Show customers you care

Implementing these steps may take more time than you would like, but if they save you from losing customers, they are more than worthwhile.

Have you raised prices without taking any preventative measures? What was the outcome? Do you have any other tips that would help make the increase smoother?

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About the author:
Abby Johnson is a Video Reporter/Anchor for SmallBusinessNewz.

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