Items You May Have Overlooked From the WeekI don't like reposting the same content from one site to another, but as I have often noted in the past, writing for WebProNews, I come across many things that just simply should be shared with Small Business owners, and being how this is SmallBusinessNewz, I hate for stuff to go unmentioned.
So with this in mind, please allow me to direct you attention to some notable items from the week that you might want to pay attention to.
1. iPhone 3G S Coming: Businesses Pay Attention
I've discussed the importance of acknowledging the iPhone from the business standpoint in the past. With this new version of the iPhone coming, the need to do so will only be emphasized.
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2. Are Local Businesses Trying Hard Enough with Paid Search?
Research from Borrell and Clickable indicates that locally placed search advertising in the US alone is expected to grow 30% over the next 5 years. Still only half of businesses that buy search ads do so again the following year. In this article, I provided links to resources and videos that can help you make sure you're getting all you can out of your search marketing campaign.
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3. Microsoft Releases Tool for Intelligent Advertising
Microsoft rebranded its adCenter add-in for keyword research and optimization through Excel. It's now called Microsoft Advertising Intelligence, and it just came out of beta. The tool is designed to help users maximize marketing ROI for their keyword campaigns with keyword expansion, research, pricing, and KPI data.

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4. Does Google Reocognize the Name of Your Business?
A business owner ask Google the question, "When I do a Google Search for my business name, Google suggests "Did you mean:" with some other company name. Is there anything we can do to keep that from happening?" Google responds in this video.
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5. Put Bing Search on You Own Site
Bing is getting a lot of attention. Certain types of businesses may want to consider putting Bing search box on their site. There are two versions available. One searches the web, or you site. The other has additional options.
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6. Attention Webmasters: Google Sitemaps Updates
Google has been working on updates to how it uses sitemaps. Sitemaps help web content get index faster by search engines. In business, this can often be crucial.
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7. Yahoo Giving Out $20K in Search Marketing Credits
Yahoo launched the Small Business Answers Center. This is a potentially good resource for business owners to get valuable information, but Yahoo is also giving away $20,000 in search marketing credit, so there is an even bigger incentive to check it out.
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8. Are You Prepared for the New AdWords Interface?
If you're an AdWords advertiser, you're probably aware that Google is switching up the interface. Recently, Google sent out an email to advertisers telling them they had at least 30 days to get ready for the switch. Are you ready?
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Comments
Thanks...
I use Yahoo Search to market my safety and security web site so the information on Yahoo giving out 20K in marketing credits is great informtion. Thanks, Chris!
Google has it, so why
Google has it, so why wouldn't Bing have it as well. Having the capability to put Bing search on your own website is great! Their way of tracking how many sites are using their search. We will put this search on disney hideaway, and window replacement, west coast vinyl sites.
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