Submit Your Article Advertise Newsletter
Subscribe to our RSS feed!

Part 2: Top 10 Mistakes to Avoid When Branding


Learn from the mistakes of others

In Part 1: Top 10 Mistakes to Avoid When Branding, we confirmed that the process of building a brand was not an easy one. While all that is true, we also stressed the importance of branding since it gives your business a face and is very instrumental in the success of your business.

Continuing on with the list from All Business of top branding pitfalls, mistakes 6-10 are:

  1. Not sharing the joke
  2. Not having a dedicated marketing plan
  3. Using too much jargon
  4. Trying too hard to be different
  5. Not knowing when you have got them

The first 5 mistakes are more general and deal with the overall process of branding, while the last 5 mistakes are more specific to how you should brand your business. Understand that branding is a timely process, but well worth the efforts in the long run. Look at brands such as Apple, Nike, Coca-Cola, and the value they have built. Keep those examples in mind as you establish and maintain your brand.

On a positive side note, know that social media can be very useful in branding efforts. It can help you establish, monitor, and maintain your brand. When trying to choose a form of social media to use, locate your audience and find out where they are most active.

What do you think the most challenging part of branding is?

AddThis Social Bookmark Widget

About the author:
Abby Johnson is a Video Reporter/Anchor for SmallBusinessNewz.

Comments

Trackable Advertising

It seems as though there is less branding going on in the advertising world right now as more products opt for trackable direct response advertising like pay per clicks or mobile marketing.  With budgets down, marketers must concentrate on creating sales now rather than building a brand image.

Re: Trackable Advertising

Hi Bob, Branding is a time-consuming process, but it is important. I understand that budgets are down and that marketers do need to concentrate on sales, but branding leads to sales. While budgets are down, branding is a low-budget opportunity that brings in sales.

Brand spending has switched

I think that branding money has switched rather than moved to direct sales promotions. Previous advertisers have moved there efforts to more viral platforms. This includes social media as mentioned in the article, but also includes venue and event sponsorship, particularly in music. Also note that prices for sports sponsorship continue to increase, even as traditional advertising suffers a decline.

Post new comment

The content of this field is kept private and will not be shown publicly.
Visit the SmallbBusinessNewz Directory
Do you have a business site?
Submit your business related site FREE!
Accounting
Book Keeping, Training...

Advertising
PPC, Print, Banner...

Investing
VCs, Mutual Funds...
Brick and Mortar
Stores, Offices...

Research/Studies
Research, Data, Studies...

Tips/Tutorials
Tips, Advice, Tutorials...
» Submit your site «
DirectoryBlog.WebProNews
Latest News on: DirectoryBlog.WebProNews
Guess What Time of Year It Is?

If there are any business owners reading this, most of you are already dreading this time of year. This is a time for confusion and pressure, which the rest of the world calls "Tax Time." With this...
Subscribe to SBN


Send me relevant info

Get Your Site Submitted for Free in the World's Largest B2B Directory!

*Mandatory Field
* *

Free Downloads