SmallBusinessNewz

Google has a helpful video up on its Google Webamster Central YouTube channel about Google Product Search for webmasters. The video covers areas like benefits and background, best practices when submitting info, frequently asked questions, and healing pain points.

Benefits of Product Search

Submission to Google Product Search is free and its rankings are unbiased. This means that just because someone is an AdWords user or a Google Checkout user, they won't have any extra ranking boost. With Google Product Search, customers can research products, get descriptions and reviews, etc

Results can show up in Google's universal search results on the main search engine.  This can occur in either the "onebox" shopping result (in the US, UK, and Germany) or a product search link called "shopping." When a user clicks on this, they can see product pages that show reviews , specs, and seller ratings.

Google Product Search is supported by Google Base. To get your products into Google Base, you can submit them in one of four ways:

1. Manual Submission - Go to Google Base and submit your items. Google only recommends this for if you have fewer than 5 items.

2. Feeds (tab-delimited text or xml)

3. Store connector for upload of existing items - this is for when you have a store somewhere else (like eBay for example). It allows you to also get the items listed in Google Base.

4. Google Base API (upload, update, delete items)

Watch the video to learn more about the best practices (starting about 5:00 in) for submitting your feeds to Google Base. If you're selling products online, it might be a good idea to check it out if you haven't done so.