SmallBusinessNewz

Talk of Twitter as a marketing tool still raises a lot of eyebrows.  Lots of celebrities chatter on it, sure.  Big corporations have established presences, too.  But how to use the microblogging site to your advantage?  Pizza Hut's "twintern" may have set a good pattern to follow.

We mentioned in April that Pizza Hut was looking for an intern to handle the company's account on Twitter.  Since then, Alexa Robinson won the role and has gotten to work.

Caitlin McDevitt notes, "Robinson beat out hundreds of competitors to secure the paid summer internship at the restaurant headquarters in Dallas.  She calls herself 'no stranger to social media,' with previous internship experience and a degree in mass communication and advertising from the University of North Carolina-Chapel Hill."

And apparently Robinson's managed to increase the number of the Pizza Hut account's followers by about 333 percent, along with "successfully executing" a sale promotion.

So Robinson's done a good job, and because she's not acting like some stuffy corporate exec, even has the sort of tone that small business owners can emulate.

 By seeing what she and Pizza Hut have been up to, hopefully owners can better get the hang of Twitter.