SmallBusinessNewz

A new resource has been launched to help entrepreneurs in the UK start up and grow successful businesses. The resource is called the Start Up Donut, and it counts none other than Google among its sponsors.

The site went live today and his been developed in response to a surge in the number of business start-ups in the UK brought on by large numbers of redundancies and changes in the business climate.

"The economic conditions have led large numbers of people to consider their options – as a result, entrepreneurial activity is on the rise," says James Elias, Google UK’s Head of Business Marketing. "There are some very creative businesses being launched, and people are looking for the highest quality information to make their ideas a reality."

Start up Donut is a free resource, which includes access to hundreds of pages of practical information and advice. It also includes online tools designed to give entrepreneurs quick, easy to understand help.

"Businesses which receive advice are around 30% more likely to survive their first year than those which don’t seek help," says Mick Dickinson, Marketing Manager at BHP Information Solutions, the company behind Start Up Donut. "Start Up Donut brings dozens of leading experts and outstanding money-saving offers to a wider section of the start-up population, helping more businesses to succeed."

"Start Up Donut is a brilliant first port of call where businesses are able to get answers from the experts to some key questions they face, and then identify and get the advice and support they need," he adds.

Apart from expert advice and tools, the site includes offers and lets users browse by topic or by themes like "think," "prepare," "launch," or "run."