Submit Your Article Advertise Newsletter
Subscribe to our RSS feed!

Facebook Wall Posts May Make For Effective Advertising


Study uncovers good marketing strategy

If one of your goals as a small business owner is to drive traffic to a site, Facebook may be a valuable ally in that effort.  What's more, you shouldn't have to embark on some expensive advertising campaign (or even a cheap one) in order to reap the benefits.

Facebook LogoAccording to new data from Vitrue, attracting a respectable number of visitors is as easy as posting a link on your brand's wall.  While the statistics are a little hard to pin down, Abbey Klaassen reports, "With the assumption that one-twelfth of the total U.S. Facebook audience is on the site at a given time, Vitrue data show a click-through rate of 6.49%."

Or if you prefer to be a bit more cautious, Klaassen continues, "With the assumption of one-eighth of the audience is on the site, Vitrue data show a click-through rate of 4.32%."

Regardless, those clickthrough rates are pretty good.  Great, even, considering that posting on Facebook is free and there aren't any other sorts of barriers.

Klaassen just issues a reasonable warning not to go too crazy with self-promotion on Facebook, or you might risk turning people off instead of drawing them in.

AddThis Social Bookmark Widget

News Tags: Marketing, Vitrue, Facebook
About the author:
Doug Caverly is a staff writer for SmallBusinessNewz.

Comments

Great Info

Thanks for your info .... I like it

Facebook

Great advice of not promoting the business too much in case people get tired of it

 

N. C

http://www.heavenpeturns.com

Promoting Business on Facebook Wall

Hello F.C,

We ready your recent letter in small business news. As a novice to Facebook could you briefly describe how we go about promoting listing our business on the (Facebook) wall.

http://www.cmr-catering-equipment.co.uk

Regards

 

CMR

Facebook

A great, simple, easy to post site. Simpler & quicker than blogging. Readers can subscribe & unsubscribe as THEY want. And, did we mention LINKS!

Facebook promotion

Will future articles will give us a strategy?

Great idea!

I use FaceBook mainly to socially market mysafety and security web site so this is a great idea. Thanks, Doug.

Firearm Training Provider Cape Town

SPECIAL ASSET PROTECTION SERVICES

WE ARE SASSETA ACCREDITED AND DO ALL FIREARM TRAINING

FROM RE-LICENSING

FULL TRAINING

AND BUSINESS TRAINING

3 BOOMPIE STREET PAROW EAST CAPE TOWN @ TAURUS INDOOR SHOOTING RANGE

 

021 930 5843

0824186316

Face book promostion must be good

thanks for all information here, the face book promotion will be good, thanks

Wow! How much information!

Wow! How much information! Thank you very much for the accommodation!

Posting on Facebook

Having read your article. Could you inform us how we Post our Business on facebook to create a free listing and link to our website.

Regards

 

Charles M.R,

Post new comment

The content of this field is kept private and will not be shown publicly.
SmallBusinessNewz: Become A Partner
We want you!
Writing for SmallBusinessNewz is a great way to have your articles read by many business owners around the world. You'll also get the added benifit of helping others learn from your experiences.
Full Name:
Email:
Website:
All fields required. Actual article
submission begins on next page.
Visit the SmallbBusinessNewz Directory
Do you have a business site?
Submit your business related site FREE!
Accounting
Book Keeping, Training...

Advertising
PPC, Print, Banner...

Investing
VCs, Mutual Funds...
Brick and Mortar
Stores, Offices...

Research/Studies
Research, Data, Studies...

Tips/Tutorials
Tips, Advice, Tutorials...
» Submit your site «
DirectoryBlog.WebProNews
Latest News on: DirectoryBlog.WebProNews
Need Software For Your SMB? Look No Further!

Last week, WebProNews was privileged to conduct an interview via Skype with Alex Bard, the Vice President and General Manager of Desk.com, about its new cloud-based customer service software. This...
Subscribe to SBN


Send me relevant info

Get Your Site Submitted for Free in the World's Largest B2B Directory!

*Mandatory Field
* *

Free Downloads