SmallBusinessNewz

Unless some data you've managed to gather says differently, the odds seem good that a number of visitors to your small business site are "mums."  comScore recently ran a study in the U.K. and found that women between the ages of 25 and 54 who have children consistently visit retail sites.

comScore's mums were particularly likely to visit sites hawking toys (32 percent more so than the average Internet user).  Next on the list was the fragrances/cosmetics category (30 percent), followed by kids' entertainment (28 percent), shipping (26 percent), and food (19 percent).

Mike Read, comScore Europe's SVP and managing director, said in a statement, "It's clear from their heavy visitation of retail sites that mums represent an important shopping segment, so it is critical for marketers and retailers to understand how to reach this audience online and influence their spending behavior - both online and offline."

Read also mentioned, "Mums in the U.K. not only spend a great deal of time online each month, but they also control the purse strings for many families."

Even if a lot of the people who walk into your store or place orders online are men, then, it's possible that they've been pointed in your direction by their wives.  And it's possible that more of them will wind up patronizing your business if you do a better job of catering to these women with children.