According to the global loyalty marketing agency, ICLP, customer loyalty is "the totality of feelings or attitudes that would incline a customer to consider the re-purchase of a particular product, service or brand or re-visit a particular company, shop or website."
That's what every business wants, right? Business owners know that it costs less to retain its current customers than it does to go out and find new business. Also, most companies generate more business from their repeat customers than they do from new ones. So, how can businesses get more repeat or loyal customers?
The above video gives several tips for doing just that. They are:
To help you better understand whom your customers are in order to reach them, surveys also provide assistance in this area. In addition, hiring a workforce that adequately reflects the goals of the business is helpful in this cause as well.
What tips do you have to offer in building customer loyalty?
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