SmallBusinessNewz

If you're still trying to figure out ways in which you can use social media to help your business, perhaps you would do well to consider that marketing through social media is not necessarily that different than marketing in general. Rebecca Kelley the Director of Social Media at 10e20 recently discussed why it's not that different in an interview with WebProNews.

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When all is said and done, you need to have goals to find success with social media. Also for WPN, a while back, I put together a list of 20 possible goals for social media business use. I have replicated the below.

1. I'm a content provider, and I want to expand my reach.

2. I want my customers to be able to stay updated with news about my company.

3. I want to get to know my customers.

4. I want to promote my product.

5. I want to stay abreast of current news and trends.

6. I want to share my ideas with likeminded individuals.

7. I want to increase brand awareness.

8. I want to provide customer service and support easily.

9. I want to find a job.

10. I want to recruit.

11. I want people to like my brand.

12. I want to collaborate on business projects.

13. I want to directly sell a product.

14. I want to earn respect within my industry.

15. I am getting information overload, and I want to get organized.

16. I want to drive traffic to my site.

17. I want to attract advertisers and make money.

18. I want to get more involved with local prospects.

19. I want to get more involved with people on an international and global level.

20. I want to keep up with my competitors.

There are just some of the possibilities, and there are certainly others. If you have different goals, please feel free to share them in the comments.