Mobile is exploding all around us. According to a report from IDC, more than 450 million people worldwide used the mobile Web in 2009. That number is expected to increase even more by 2013. Is your business doing anything to take advantage of these mobile opportunities?
As the above video shows, it isn't as hard as you might think and the benefits could grow your business to a new level. For starters, you need to mobilize your website. Some businesses choose to have separate websites for mobile, but it isn't a must. If you need assistance mobilizing your current site, there are tools available. On the other hand, if you do create a separate mobile site, be sure to include a link to it on your main page in order to give visitors an option.
Once your site is mobilized, you need to get your customers involved with your mobile efforts. To do this, you should send text messages letting customers know about special discounts and offers. Make sure to set up a system for customers to "opt-in" to your mobile endeavors. This form of mobile marketing allows businesses to not only expand their business, but also to build stronger relationships with existing customers.
Finally, you need to make sure your customers can take action on your mobile site. Isn't that the purpose of your mobile campaign? Your website needs to be capable of taking electronic payments via cell phones so that mobile transactions can be made. An additional benefit of doing this is that you can send invoices in the form of email or text messages, which saves paper costs, time, and the climate.
So, do you realize the importance of mobile marketing now?
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Comments
Mobile search is huge,
Mobile search is huge, there's no doubt about it anymore, it's just gonna keep growing and expanding. Most people have smart phones nowadays, we're approaching the stage where we can power use mobiles, phones like the n900 and the palm can already multi task, they're becoming small personalised computers.
Embracing Mobile Marketing
The practice of mobile marketing is going mainstream. From local and regional retailers to Fortune 100 fast-moving consumer goods providers, brands and charities, marketers are employing mobile marketing practices to engage their audience in mutually beneficial communication, delivery, and exchange of value.
Mobile Marketing Web.0
I like the sound of mobile marketing. But personally whenever a 'mobile ad' comes up on my phone it drives me beserk. In real terms I think this is the metric which needs to be applied - to much is simply to much.
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